The Official Launch of vivo X100 Series

As the flagship model of the brand, this year's X100 series incorporates powerful features and new hardware, both in terms of functionality and design. To promote the product in Hong Kong, the brand enlisted the services of D2 Studio for a launch event that included a media luncheon, press releases, YouTube promotion with key opinion leaders (KOLs), and a media visit to Taiwan for a launch event. Additionally, D2 Studio also invited the rising Hong Kong actor Jason Wu to shoot and promote a product launch video.

The media luncheon took place in a high-end restaurant in Causeway Bay, with prominent media representatives from the Hong Kong electronics industry in attendance. They had the opportunity to participate in the product launch and experience the new smartphone's features firsthand. The event facilitated in-depth discussions between the brand and the media, providing the media with a clear understanding of the brand's development trends in Hong Kong. Furthermore, we assisted Hong Kong media in attending the official launch event of the X100 series in Taiwan, enabling them to experience the latest official information and product updates at the conference.

On the other hand, we arranged for YouTube KOLs to promote the product through video content, and we also produced an official promotional video for the product in Hong Kong. For the official video, we invited Hong Kong actor Jason Wu to participate. In the video, Jason transformed into a professional photographer and showcased how Vivo's new product won the global mobile photography competition, ushering in a new era for the brand.

The event generated significant buzz and positive promotion within the industry, media circles, and among smartphone users, opening up new sales prospects for the new product and flagship series. This event will serve as a successful case study for D2 Studio and our client. We look forward to completing more diverse and impactful promotional activities for our clients in the near future, creating even greater promotional value for them.

If you have any enquiry for organizing  Grand Opening Event,  Product  Launch,  Business Event,, you may contact a professional  Event Agency – D2 Studio (Hong Kong and Guangzhou). We will provide with a complete event solution and package. For more information of event management, you may also search for  D2 Studio  Event Agency to visit our website. Or you may contact us at +852 2305 2382.